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agenda    Day One (July 12th, Tuesday)    Day two (July 13th, Wednesday)
Day One (July 12th, Tuesday)
0800
 Registration
0850
 Chairperson’s opening remarks
Present & Future Of China’s Mobile Payment
0900
 Keynote Presentation: Assessing the status quo of China’s mobile payment market and the future development trend
0930
 2011, the year of mobile payment - Seizing the great opportunity to expand the mobile payment business
Collaborating For Mutual Benefit
1000
 A new generation of solution and business model for mobile payment: Will information sharing brings more benefits?
1030
 Coffee Break / Business Networking
1100
 What will contribute to a more lucrative market, Competition or Collaboration?
1130
 Panel Discussion: Exploring the optimal business model for cooperation and collaboration
  1. Case studies in China's mobile payment market
  2. What can we learn from international proven collaboration models?
  3. How to closely link MNOs with financial institutions?
  4. How to develop a particular model which suits domestic users very well?
  5. Assessing the development and partnership opportunities for those start-up enterprises
1210
 Luncheon
User Experience And Market Recognition
1400
 How to enable the mobile payment compatible with other payment methods?
1430
 Analyzing the importance of user experience in promoting mobile payment
1500
 Value-added services: How does added value take effect in facilitating better user experience and enhancing market recognition?
1530
 Coffee Break / Business Networking
1600
 Employing a rapid and effective market entry strategy to build user awareness and confidence in mobile payment and mobile payment products
1630
 Panel Discussion: Seeking a more perfect customer experience and a fast-developing mobile payment industry
  1. Scrutinizing the challenges in popularizing the mobile payment among merchants and the possible solutions
  2. What can be learned from the successful applications in Japan, Korea, Europe and U.S.?
  3. How to make mobile payment appeal to consumers more than existing payment methods?
  4. Exploring the innovative service models to increase the added value
1710
 Chairperson’s concluding remarks
Day Two (July 13th, Wednesday)
0800
 Registration / Morning Refreshments
0850
 Chairperson’s opening remarks
Technology Innovations And Applications
0900
 Discovering a simple and effective standard for a completely competitive mobile payment industry
0930
 Exploring the way of mobile payment applications
1000
 How to enable the coexistence of 13.56MHz and 2.4GHz in mobile payment services?
1030
 Coffee Break / Business Networking
1100
 NFC phone – the final solution to mobile payment?
1130
 EMVCo – Advancing chip standardisation for the global payments industry in 2011
  1. Introduction to EMVCo, its industry standardisation role and technical progress to date
  2. EMVCo's vision and roadmap for standardising the contactless payments infrastructure
  3. Contactless mobile payment standardisation through cross industry collaborations
1200
 Case Study: Starbucks’s mobile payment services in all U.S. stores
1230
 Luncheon
Secure Use of Mobile Payment
1400
 What will mobile identification system bring to mobile payment security?
1430
 Establishing security systems for mobile payment – Analyzing the experience and lessons from PC e-payment
1500
 Panel Discussion: Discerning the best scheme for mobile payment security
  1. Security – the most critical and influential factor in promoting mobile payment?
  2. Examining the advantages and disadvantages of various security solutions
  3. Who can be the right one to lead the mobile payment security, MNOs, third-party payment providers or financial institutions?
  4. Prospects for the application of biometrics-based personal identification in mobile payment
  5. How to eliminate users' concerns of security problem?
1540
 Chairperson’s closing remarks
 
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